SAVVY SENIORS
The kids have moved out, leaving these seniors with additional disposable income. One of the fastest growing age segments in the country .
Background/Identity
** In the process of planning an early retirement.
Leisure Activities/Interests
** Time for travel
** Redecorating or moving to smaller quarters and refurnishing
** Looking at luxury items such as new cars
Spending Habits
Receptive toward direct mail offers geared toward their personal interests - household products, magzines, travel, financial and insurance.
Median Age 56
Median Income $50,000
Email addresses available!
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