The Empowered Woman
Professional, financially independent, and in control; many in management positions.
Background/Identity
* Women who have attained financial independence.
* Financially sophisticated.
* Tend to be the decision makers for major purchases for themselves and their families.
Spending Habits
Armed with purchasing power and specific about needs and wants.
Target Market
Target for financial, insurance, telecommunications, publications, fund raisers, vacation and leisure and other various offers.
Median Age 38
Median Income $50,000
Email addresses available!
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