HOME EQUITY LOAN PROSPECTS
Likely to take advantage of the opportunity to borrow money using their homes as collateral.
Background/Identity
* Primarily families with average to above-average income.
* Homeowners with families are often faced with expenses - college tuition, home improvements, medical bills, etc. - that exceed their income.
Target Market:
Target these home equity candidates for insurance and all types of financial offers.
Median Age 43
Median Income $36,000
Email addresses available!
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