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Boomer Buyers

Members of the forever young generation; higher than average household assets & spending power.
SEGMENTSPRICE
8,690,027   TOTAL UNIVERSE / BASE RATE $55.00/M
8,690,027   Baby Boomer Buyers $55.00/M
3,396,217   90 Day Mail Order Buyers + $10.00/M
6,633,162   Multi-Bank Card Holders + $10.00/M
  Email Addresses Available (Inquire) $85.00/M
  Deployment + $20.00/M


DESCRIPTION


BOOMER BUYERS


Photobucket


Members of the forever young generation; higher than average household assets & spending power.


Background/Identity


** Born between 1946 and 1964 
** Have raised families 
** Thrived in a highly competitive work era 
** Fast becoming the largest segment of society 


Spending Habits


Ideal audience for financial, insurance, health and fitness, vacation and travel, subscription, electronics and entertainment offers. 
 
Median Age                 45 


Median Income          $52,000 


Email addresses available!
ID NUMBER
NextMark 94566
Manager
UNIVERSE
8,690,027
LIST TYPE
Consumer
 		 Mailing List
SOURCE
Direct mail sold
LIST MAINTENANCE
Counts through 03/07/2025
Last update 03/05/2025
Next update 06/06/2025
SELECTS
AGE 7.50/M
Bank Cards 10.00/M
Email Address 85.00/M
Email Transmission 20.00/M
Frequent Flyers 5.00/M
Gender 5.00/M
Homeowners 5.00/M
Income 7.50/M
Interest Selects 10.00/M
LENGTH OF RESIDENCE 5.00/M
MARITAL STATUS 5.00/M
OCCUPATION 5.00/M
PRIZM 10.00/M
SCF 5.00/M
STATE 5.00/M
ZIP 5.00/M
Zip + 4 6.50/M
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Unit of sale information is not available
GENDER PROFILE
Male: 60%
Female: 40%
AVERAGE INCOME
Dollar: $52,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $250
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 6.5 /M
EXCHANGES
Exchange is not allowed
KEY CODING
Key Coding is available
Charges: 2.5 /M
ADDRESSING
EMAIL 50.00/F
FTP 50.00/F
OTHER RECOMMENDED LISTS    
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Sales null listmanager@profileamerica.com (201) 569-7272 (201) 569-5552
Josephine Phillipy Sr. Vice Pres josephinep@profileamerica.com (201) 569-7272 (201) 569-5552
= Primary contact
 
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