BARGAIN HUNTERS

Looking for a deal. No loyalty to stores or brands; coupon clipper & lottery/sweeps entrants.
Background/Identity
Mix of older and younger families
Lifestyle/Finances
** Low-to-middle income ** Lower than average property values
Spending Habits
** Coupon clippers, lottery/sweeps participants
**Extremely cost conscious - no store or brand loyalty
Median Age 41
Median Income $25,000
Email addresses available!
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