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Blue Collar Heavies
Believe strongly in insuring and protecting their families and property. Value conscious - always looking for good buys.

SEGMENTS

PRICE

4,927,672	TOTAL UNIVERSE / BASE RATE	$55.00/M
4,927,672	12 Month Mail Order Buyers	$55.00/M
1,643,705	Age 50+	+ $7.50/M
1,382,691	90 Day MOB Hotline	+ $10.00/M
	Email Addresses Available (Inquire)	$85.00/M
	Deployment	+ $20.00/M

DESCRIPTION

Blue Collar Heavies

Believe strongly in insuring and protecting their families and property. Value conscious-always looking for good buys.

Median Age: 39

Median Income: $30,000

Background/Identity

* Large families

* Limited education

Lifestyle/Finances

* Low to middle income

* Many homeowners

* Insure to protect family and property

Leisure Activities/Interests

* Enjoy reading magazines and working around the house.

* Feel comfortable buying through the mail

Email addresses available!

ID NUMBER

NextMark

228594

Manager

	UNIVERSE

	4,927,672

	LIST TYPE

	Consumer

SOURCE

Direct mail sold

LIST MAINTENANCE

Counts through	03/07/2025
Last update	03/05/2025
Next update	06/06/2025

SELECTS

6-12 Month Hotline	5.00/M
AGE OF CHILDREN	5.00/M
Email Address	85.00/M
Email Transmission	20.00/M
GENDER/SEX	5.00/M
HOME OWNER	5.00/M
INCOME SELECT	7.50/M
MARITAL STATUS	5.00/M
PRIZM	10.00/M
SCF	5.00/M
STATE	5.00/M
ZIP	5.00/M

GEOGRAPHY

USA

UNIT OF SALE INFORMATION

Unit of sale information is not available

GENDER PROFILE

Male:	60%
Female:	40%

AVERAGE INCOME

Dollar:	$30,000

MINIMUM ORDER

Quantity:	5,000
Dollar:	$250

NET NAME ARRANGEMENTS

Net Name is allowed.

Floor:	85%
Min Qty:	50,000
Run Charges:	$ 6.5 /M

EXCHANGES

Exchange is not allowed

KEY CODING

Key Coding is available

Charges:	2.5 /M

ADDRESSING

EMAIL	50.00/F
FTP	50.00/F

OTHER RECOMMENDED LISTS

CONTACTS

NAME	ROLE	EMAIL	PHONE	FAX

Sales null		listmanager@profileamerica.com	(201) 569-7272	(201) 569-5552

Josephine Phillipy	Sr. Vice Pres	josephinep@profileamerica.com	(201) 569-7272	(201) 569-5552

= Primary contact

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