HOME IMPROVEMENT AFFICIONADOS

Consumers eager to improve or add value to their homes by remodeling, renovating, adding additions, as well as landscaping design.
Background / Identity
* Predominantly middle income households
Lifestyle / Finances
* Multiple credit card holders
* Ideal candidate for home equity loans
Leisure Activities / Interests
* Loves to read Home and Garden publications
Median Age: 39
Median Income: $50,000
Email addresses available!
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